Twitch has officially introduced a new DJ Program aimed at resolving the long-standing issues DJs face with music licensing. This initiative allows DJs to stream a large range of popular music under a dedicated DJ Category, while ensuring that artists are properly compensated for their work.
Partnerships and Revenue Sharing
The program is backed by major record labels, including Universal Music Group, Warner Music Group, and Sony Music, as well as numerous independent labels represented by Merlin. This collaboration is important in creating a legal framework that allows DJs to use pre-recorded music during their streams without infringing on copyright laws.
To support this initiative, Twitch will allocate a portion of earnings from DJ streams to pay the musicians whose tracks are used. Initially, Twitch will cover most of these costs, transitioning to a 50/50 cost-sharing modelwith streamers over time. Non-monetizing DJs will have their costs fully covered by Twitch, ensuring they can participate without financial burden​.
Program Details
The DJ Program includes a one-year subsidy to help DJs transition to the new revenue-sharing model. This subsidy will gradually decrease as the program grows and becomes more sustainable. DJs must opt into a new agreement that covers all streaming activities on their channel. For those who only stream DJ content part-time, Twitch recommends creating a separate channel dedicated solely to DJ live-streaming​.
Launch and Implementation
Set to launch this summer, the program is designed to give DJs time to prepare and adjust. The new DJ Category will go live a few weeks after the initial rollout, offering a structured and legally compliant space for DJs to perform and engage with their audience.
The initiative is part of Twitch’s broader commitment to supporting all types of creators while ensuring that revenue generated from music usage is fairly shared with the original artists. This approach not only helps protect DJs from potential DMCA takedowns but also promotes a more equitable distribution of earnings within the music industry​
