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Two of the most influential platforms in music and entertainment may soon be joining forces.
According to The Wall Street Journal report, Netflix and Spotify are in early talks to develop original music-focused programming, including a live concert series and a music awards show.
The discussions are part of Netflix’s ongoing push into live and unscripted formats, and could mark one of the most notable collaborations to date between a video streaming service and a music platform.
Sources close to the matter suggest that the potential projects may include a music awards ceremony, a concert series, and additional unscripted formats such as celebrity interviews and short-form music documentaries.
For Netflix, the move aligns with its broader shift toward live content. The platform is already preparing to launch the music competition Building the Band, and recently announced a reboot of the classic talent show Star Search. Spotify, meanwhile, continues to grow its presence in video-based storytelling, most recently with music videos and original programming such as The Come Up: Center Stage.
This wouldn’t be Netflix’s first move into live events. In recent months, the platform has aired NFL games, the Jake Paul vs. Mike Tyson boxing match, and live comedy specials – all part of its strategy to diversify beyond scripted series and bolster its ad-supported offering.
Although still unconfirmed, a partnership between Spotify and Netflix would represent a strategic step forward for both. For Netflix, it offers access to Spotify’s vast music data and artist ecosystem, creating space for more culturally relevant, large-scale events. For Spotify, it could mean extending its video ambitions and giving artists exposure on one of the world’s most-watched platforms, far beyond its app environment.
There’s also a deeper connection between the companies: Netflix co-CEO Ted Sarandos sits on Spotify’s board of directors, which may help pave the way for collaboration.
For artists, labels, and fans, this potential alliance is worth watching. As the boundaries between music and media continue to blur, Netflix and Spotify seem to be positioning themselves not just as platforms, but as tastemakers, with the power to shape which music moments resonate globally and how they’re experienced.
As of now, neither company has commented publicly on the reports, and it remains to be seen whether the projects will come to life.
