Art Zagreb 2024 opened today at the Meštrović Pavilion in Zagreb, and is running until December 15th. Now in its seventh year, the fair is an important event for contemporary art in Croatia, bringing together galleries, artists, and art enthusiasts from the region and more.
This year’s edition features 17 galleries from Croatia, Slovenia, France, and Serbia, showcasing a diverse range of contemporary artworks. Visitors have the opportunity to buy artworks directly on-site – Pay and Take, with a selection of pieces from students at Zagreb’s Academy of Fine Arts and emerging artists available at affordable prices. Each artwork is curated by the Academy, ensuring quality and authenticity.
The exhibition “(Re)Forma binarnoga,” created in partnership with the Croatian Society of Art Historians, emphasizes the first two of Wölfflin’s pairs: linearity and pictoriality, as well as plane and depth, challenging viewers to rethink conventional approaches to visual perception – which is a defining feature of Art Zagreb.
Beyond the exhibition space, Art Zagreb organizes various events such as panel discussions, lectures, workshops, and documentary film screenings, all aimed at promoting the art market. This year’s program features a discursive lineup of panels and lectures, addressing pressing topics in the art market and offering fresh perspectives on its challenges and opportunities. Here are some of the activities planned for this year:
Friday, December 13th
- 5:00 PM – 5:40 PM Opportunities for Croatia in the Global Art Market – Lecture by Martina Batović, a Croatian professional with executive experience at London’s Bonhams and Dorotheum auction houses.
- 5:50 PM – 6:40 PM Visual Culture in Focus: The Role of Media in Art Promotion – panel discussion
Saturday, December 14th
- 12:00 PM – 12:45 PM Auction Houses and Contemporary Art: Transforming the Secondary Market
- 1:00 PM – 1:45 PM Galleries as the Primary Art Market
- 2:00 PM – 2:45 PM Networking Experiences in Serbia’s Gallery Scene
- 3:00 PM – 3:20 PM Digital Tools for Audience Development and Gallery Promotion
- 3:30 PM – 4:30 PM Film Screening: “The Price of Everything” – A 2018 documentary about consumerism and the art market
Sunday, December 15th
- 11:00 AM – 11:45 AM Art Patronage: The Role of Private Collectors and Corporate Collections
- 12:00 PM – 12:45 PM Combating Art Forgery: Legal and Ethical Perspectives
- 1:00 PM – 1:45 PM The Future of Art Fairs: Digitalization and Global Trends
- 2:00 PM – 2:45 PM Art Criticism Today: Challenges and Responsibilities
- 3:00 PM – 3:45 PM Public Art Policies: Support and Development Strategies
- 4:00 PM – 5:30 PM Film Screening: “Exit Through the Gift Shop” – A 2010 documentary directed by street artist Banksy.
Entry is free, and detailed program information is available on the official website of the Art Zagreb.
