Behaviors characteristic of the Gen Z population have led the global alcohol industry to its largest decline in history, losing 830 billion dollars in market value between 2021 and 2025.Gen Z brings a completely new approach to nightlife, with a stronger focus on mental health awareness, wellness culture, and a different perception of social experiences.As Bloomberg noted, the...

Despite vinyl records being considered a “luxury item” for Gen Z, a report from Vinyl Alliance found that 80% of Gen Z respondents own a record player, and 76% buy records at least once a month. The Vinyl Alliance surveyed 1,100 people aged 13-28, along with 552 millennials and 500 Gen Xers from various countries, including the UK, US, and Germany.Gen Z participants...