By now everyone is familiar with TikTok. It moved past its reputation of beeing an app for dance trends and viral challenges – as it has positioned itself as a powerful tool which helps in shaping most major industries. In the music world, tracks could blow up overnight, underground artists are gaining deserved recognition, and artists can turn a few well-placed videos into career shaping moments. Understanding how to navigate this space can be the difference between staying behind the decks or stepping into spotlight.
Recognizing TikTok’s influence, Pioneer DJ published a guide on using the platform as a DJ, collaborating with those who have firsthand experience in growing their careers through it. Jovynn, who built an audience of over 10 million followers, and h.o.l. (Hollie), with her over 100k drum & bass community, share their personal journeys on the platform. Myradh Cormican, head of digital & partnerships at Frame Artists, offers insights from working with top DJs like Chase & Status, Eats Everything, and Patrick Topping. Meanwhile, Scott Dillon, founder of FourFour Digital, brings experience from campaigns for artists like Fred again.. and Bicep. Together, they break down how artists can effectively use TikTok to boost their presence and careers. Here are some main points:
Show Up, Stand Out: Performance and Personality Matter
A DJ set isn’t just about what you play…it’s about how you play it. On TikTok, the DJs who capture attention are the ones who put on a show. Whether it’s impressive transitions, creative mashups, or a unique stage presence, giving people something to watch as well as listen to is key. Jovynn built her following by creating short, engaging videos that highlight her signature sound and aesthetic, making her instantly recognizable. Similarly, Anyma’s visually stunning performances at The Sphere have gone viral recently, with users who usually do not listen to the genre engaging and supporting the content.
@anyma Syren at @Sphere #anymaendofgenesys ♬ original sound – awesome saucin!
Trends Are Your Friend (If You Make Them Yours)
Jumping on a TikTok trend is an easy way to get noticed, but only if you make it your own. DJs who creatively remix trending sounds or add their own spin to viral challenges stand out from the crowd. h.o.l. has done this brilliantly by incorporating drum & bass into trending TikTok moments, making the genre more accessible to new audiences. The key is not to copy but to innovate. Remix a viral sound, blend it into a mix, or use it as a hook to show your style.
Engagement Over Everything
Views are great, but interaction is what really matters. TikTok favors content that gets likes, comments, shares, and duets, so DJs should actively engage with their audience. Replying to comments, asking questions, or even remixing fan videos can create a strong community around your brand. Peggy Gou is a great example – she regularly interacts with fans, turning her followers into a dedicated fanbase. If people feel connected to you, they’re more likely to stick around and support your music.
@defectedrecords @Peggy Gou has got the love… in the music. ✨ #peggygou #housemusic #dj ♬ original sound – Defected
Work With the Algorithm, Not Against It
Understanding TikTok’s algorithm is one of the main points. The platform prioritizes watch time, engagement, and consistency, so DJs should post regularly and keep their videos short and engaging. Fred again. has nailed this by sharing raw, in-the-moment clips of him working on new music – these short snippets feel personal, keep audience engaged, and perform well on the For You Page (FYP). Hashtags also play a role; using a mix of trending and niche tags helps content reach the right audience.
@fredagainagain Big ups johnny
♬ original sound – Fredagainagain
From TikTok to Festival Lineups
TikTok should’d be seen as just a way of getting likes, actually it is creating opportunnities. Many DJs are getting gigs and festival spots thanks to their online presence. Acraze, is just one of the many examples, his remix of Do It To It blew up on TikTok, leading to record deals and festival bookings worldwide. Promoters and booking agents now look at TikTok engagement when scouting talent.
TikTok has become important part of music industry, and those who learn how to use it to gain new opportunities have an upper hand. The Pioneer DJ guide provides a guide on paper, but the real work comes down to creativity, consistency, and engagement. If interested in more details check out what journalist Niamh Ingram reported about the topic.
