As a 21 year old girl, being somewhat born into the digital era, I have found myself wanting to quit Instagram and other social media apps multiple times. This digital exhaustion is not an experience individual to only me, my friends and their friends and our peers also seem to want to go offline. The return of analog cameras, vinyls, iPods and many young people not even having a...

Behaviors characteristic of the Gen Z population have led the global alcohol industry to its largest decline in history, losing 830 billion dollars in market value between 2021 and 2025.Gen Z brings a completely new approach to nightlife, with a stronger focus on mental health awareness, wellness culture, and a different perception of social experiences.As Bloomberg noted, the...

Despite vinyl records being considered a “luxury item” for Gen Z, a report from Vinyl Alliance found that 80% of Gen Z respondents own a record player, and 76% buy records at least once a month. The Vinyl Alliance surveyed 1,100 people aged 13-28, along with 552 millennials and 500 Gen Xers from various countries, including the UK, US, and Germany.Gen Z participants...