Electronic music has come a long way. What started as an underground movement has now taken over festival stages, streaming platforms, and even video games. The genre isn’t just about music anymore – it is shaping culture, technology, and how people experience entertainment.
Recent market analyses show this increase in value. According to a forecast by Wise Guy Reports, the global electronic music market is projected to grow from an estimated $12.02 billion in 2024 to $24.5 billion by 2032. House music currently leads the market with a valuae of $3.5 billion, followed by techno at $2.5 billion. Trance and drum ‘n’ bass each hold a market value of $2.3 billion, while dubstep stands at $1.4 billion.
When looking at the industry geographically, North America dominates the dance music market with a share of $3.5 billion – expected to rise to $7.15 billion by 2032. Europe follows closely, with its valuation projected to increase from $3 billion to $6.1 billion in the same period.
But what is actually responsible for this unstoppable rise? Let’s break it down.
Factors Influencing The Growth
FESTIVALS & SOCIAL MEDIA CONNECTION
Electronic music festivals have exploded in popularity, becoming some of the biggest events in the music industry. Tomorrowland, Ultra, and EDC now draw massive crowds from all over the world, with fans traveling just to experience the music, visuals, and atmosphere. Social media has taken this even further. Fans no longer have to be there in person to feel the energy. Live-streamed sets and viral clips are turning local moments into global trends. The set from Keinemusik at Giza Pyramids in 2024 went viral on all social platforms, especially TikTok, and has given the genre significant exposure. Also, think of Fred again..’s Boiler Room set, which became one of the most-watched DJ sets in history, adding to his rise to headlining status.
STREAMING PLATFORMS
The way we listen to music has completely changed. Spotify, Apple Music, SoundCloud, and Beatport have made electronic music more accessible than ever, cutting out the middleman – traditional record labels – and letting artists drop tracks directly to their fans. For example, Spotify’s playlists like “Mint” and “Electronic Rising” act as a launch for up-and-coming artists, giving exposure to millions of listeners. Then there’s SoundCloud, where artists like Flume and Kaytranada first built fan base followings before breaking into the mainstream.
Listening to music has become more of a personal experience. Listeners are moving away from generic, mainstream playlists and looking for a niche selection just for them. Data analytics help platforms recommend music that resonates with individual preferences – people are discovering underground artists tailored to their tastes.
GAMING INDUSTRY
For those who have played games like FIFA, Rocket League, or Fortnite, chances are they have been introduced to electronic music without even realizing it. These games constantly feature electronic tracks, and in some cases, they’re doing more than just playing it – they are creating entire music experiences. A perfect example of this is Marshmello’s in-game set for Fortnite, which currently has 64 million views on YouTube. And the future looks even more innovative. VR clubbing platforms like Sensorium Galaxy and VRChat are already allowing fans to attend DJ sets from artists like Carl Cox and Charlotte de Witte – with no travel necessary.

NEW TECHNOLOGY
One of the most exciting (and controversial) shifts in electronic music is the rise of AI-driven production tools. Apps like Endlesss and Suno are helping producers generate beats, melodies, and even full tracks using AI assistance. And it’s already happening at the top level. In 2023, David Guetta used AI to replicate Eminem’s voice for a remix, showing just how far technology has come. While some fear AI could take creativity out of music, others see it as another tool – something that could spark new ideas rather than replace human artists.
At the same time, electronic music is constantly evolving by taking in new cultural influences, blending genres, and embracing fresh sounds. It’s a genre that lives on innovation, and with the way things are now, the next decade could be the most exciting yet.
You can download the report and read more, here.